The Opportunity:
Translate nonprofit wonk jargon into web writing that can speak to three distinct audiences, each of which has a different role in SHA’s network. Reorganize information architecture into clear content categories and navigation paths for each group.

The Results:
A beautifully redesigned website that validates SHA as a community leader and expert in housing advocacy. Content, design, and navigation that are accessible to distinct audiences, including people who do not own computers. Writing that clarifies who SHA is, what it stands for, and why you would be inspired to get involved:

• Success Stories
• Policy Priorities
• Mission and Vision