Two Hats is a high-touch creative agency for whom almost every project is unique – and unpredictable. It is in a competitive industry where fixed bids are standard, businesses can be unprofitable for years, and workers face challenging conditions. How can Two Hats optimize its productivity, diversify its offerings, and maintain stellar client experiences?
We nearly doubled Two Hats’ project profitability by mapping its creative process and implementing key scheduling and accountability checkpoints for each collaborative role. In doing so, we also established a time tracking system with a dashboard view of capacity allocation so that it can make wiser business decisions. These improvements, and the quality of information gained, have have led Two Hats to pivot its business model and diversify its offerings.